/* global React, Reveal, ArrowGlyph */ // ========================================================= // ABOUT — homepage block. Lives between Quiz and Before/After. // Short, opinion-led, links out to a fuller /about page. // ========================================================= function About({ onBook, bookLabel = "Book a 30-min discovery call" }) { const [longOpen, setLongOpen] = React.useState(false); const chapters = [ { year: "2010 — 2012", title: "The right life, on paper.", body: "Architecture degree, then a sales job at Fuji Xerox selling photocopiers. It taught me one thing fast: the people winning weren't the smartest — they'd just picked a better game. Then the redundancies came, and I realised a salary is only someone else's permission to keep going. So I quit cold turkey, moved back in with my parents, and gave myself five years to build a life nobody could switch off.", }, { year: "2013", title: "The first dollar.", body: "I locked myself in a room and got to work. Stopped reading about business and started doing it — 80% action, 20% learning, in that order. I put up my first website, and that November a cheque landed for $116.90. Tiny money. But it was proof the thing was real. That was the spark.", }, { year: "2014", title: "The climb.", body: "I found Fulfilment by Amazon and went all in. My first product — a digital cooking thermometer — hit $13,000 a month. I launched a second, a third. One went #1 Best Seller in two months at over 500% profit. I thought I'd cracked it, so I did what everyone does: bought heavier inventory, partnered up, launched five and six products at once. Scaling.", }, { year: "2015", title: "Zero, overnight.", body: "Then one morning Amazon emailed to say my account was suspended. No warning, no appeal that worked. Income to zero, literally overnight. I fought for the accounts, the brands, the products — and I lost, hard, then lost more. That's the part nobody puts on a highlight reel. It cost me around $100K of my own money, and $50K more paid to coaches to claw my way back out.", }, { year: "2015 — 2017", title: "The thing I was actually good at.", body: "Rebuilding, I noticed something. Other sellers kept asking how I'd done it — and I could answer in my sleep. So I switched seats: started consulting and marketing for other brands instead, and found my first three clients in a single month. Then I started coaching. Turns out the mistakes were the asset all along.", }, { year: "2017 — today", title: "Still in the arena.", body: "Since then I've consulted brands, coached thousands of students, and travelled the world — sourcing amazing products along the way. I still sell my own products, still source, still take the risks I'm asking you to take. And here's why I sit at the table with you: I made every expensive mistake there is, in the wrong order, so you don't have to. That's the whole job now — to put you in the right sequence from day one. I can't promise you'll succeed. I can promise your odds with me in your corner are 10× what they'd be alone.", }, ]; const beliefs = [ { kind: "yes", tag: "I believe", title: "Year one isn't about scale. It's about getting 3–5 products right.", body: "Year one is for learning what sells and why. Buy heavy inventory or chase catalog size too early, and you just scale your mistakes.", }, { kind: "yes", tag: "I believe", title: "Sequence beats strategy, almost every time.", body: "The five right moves in the wrong order will lose to the wrong moves in the right order. I obsess over the order.", }, { kind: "no", tag: "I don't", title: "Promise you a revenue number.", body: "Anyone who does is selling you the dream, not the work. Your numbers depend on your product, your patience, and the market.", }, { kind: "no", tag: "I don't", title: "Take on every seller who books a call.", body: "If your product or budget isn't ready, I'll tell you straight — and tell you what to fix first. That call is still free.", }, ]; return (
Jay Bansal — portrait, studio session, May 2026
Jay Bansal Auckland · independent
12 yrs
selling online
since 2014
9 yrs coaching
3,000+ students
— Jay
est. 2017 · sold since 2014
About

A coach, not a guru.
And not for everyone.

Three years selling before I coached a soul. $100K of my own money lost in trial-and-error. $50K paid to other coaches who pulled me back out. Suspended accounts, dead listings — every kind of expensive mistake there was to make. Now I sit next to first-time sellers — at tables, on screens, on beaches — and walk them past every single one. I can't promise you'll succeed. But I can promise this: your odds with me in your corner are 10× what they'd be alone.

What I believe · what I don't
04 positions
{beliefs.map((b, i) => (
{b.tag}

{b.title}

{b.body}

))}
— or scroll on for receipts
The longer version
2010 — today · the whole arc
{chapters.map((c, i) => (
{c.year}
{c.title}

{c.body}

))}
); } Object.assign(window, { About });